With the changes over a period of time now, the world which was once a Wasteland for the Saudi Women is now turning out be a better place to live in.



Now even the advertising world is trying to concentrate more on what women wants and desire, coz as they feel women folk are now the greatest consumers with them becoming not only the spenders but also the main bread earner of the entire family.



A survey was conducted by IPSOS KSA on about 401 Saudi women between the age group of 18 to 45 from Jeddah, Riyadh and the Eastern province. The result was different in all the four groups. Check this out: 31% traditionalist, 44% mainstream, 16% hard core religious, 9% mavericks.



All these women have their own individual concept about the products in the markets. The first group sticks to what they themselves feels about the brand and nothing can dissuade them from changing their view point.



While the mainstream is very much inspired by the Western Philosophy of life and style and is eager to explore new things.



The religious ones stick to the local stuff and the last but not the least: the maverick ones are willing to be extravagant so as to differentiate them from the rest.



The kind of ad which attracts the women folk the most are those which give them a detailed description of both the product and also conveys a message.



Via: Arab News